UPS, Symphony
A Smarter Dashboard Experience
Orchestrating clarity across a complex supply chain dashboard.
Digital Transformation
Challenge
The existing dashboard struggled to meet user needs due to inconsistent UI patterns and fragmented UX behaviors across features. Navigation and key functionality were difficult to discover, forcing users to rely on workarounds or abandon tasks altogether. These inconsistencies created confusion, increased cognitive load, and eroded trust in the product, contributing to a high bounce rate and low overall adoption.
As the dashboard continued to grow in complexity, the lack of a cohesive design system and unified interaction model made it harder for users to understand, learn, and return to the experience.
Approach
The dashboard redesign was grounded in real user behavior and data. User reviews, focus groups, and data analytics were used to identify pain points, underperforming features, and drop‑off areas. Core use cases were then mapped to reorganize the experience around key tasks, supported by a unified design system and consistent interaction patterns.
Solution
1. Create Consistency
Establish a Unified UI & UX Foundation.
2. Applied a Design System
Standardize Visual Design and Core Components.
3. Modernized Design
Adopt a Systems‑Driven, User‑Centered Design Model.
4. Customer Focussed
Integrate AI Agents to Guide Users and Surface Insights.
Process Flow
Future features follow a repeatable design flow rooted in user needs, data, and scalability, moving from problem definition to validation, prototyping, and alignment with UX/UI standards and the design system to ensure consistency and quality as the product evolves.
The Results
A unified UI and consistent UX established a clear, cohesive design language across the dashboard. Simplified wayfinding made features easier to discover, while customer‑centric enhancements improve usability, user confidence, and increase overall adoption.
Before
After
Symphony AI
Symphony AI (concept), intelligent agents that run specific data tasks and deliver insights to users around the clock. Each agent can be configured to monitor visibility and shipment updates, proactively flagging bottlenecks and tracking shipping progress so users stay informed without having to search for information.
Simplified Robust Features
Features that are designed to be simple and easy to use without sacrificing depth or capability. By focusing on clear intent, guided interactions, and progressive complexity, each feature supports users with just what they need, when they need it, while still offering robust functionality for more advanced use.
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Product Glossary
